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... products. Philip Kotler defines the marketing mix as the set of marketing tools that a firm uses to pursue its marketing . MARKETING MIX Marketing refers to the activity by means of which a product or service is introduced to the public. While marketing a channel of distribution, marketing mix and the marketing gimmicks can be devised accordingly. Capturing the market and REFERENCES 1. Marketing mix: Accessed online 28 Dec 2003 http://www.marketingteacher.com/ Lessons/lesson_marketing_mix.htm REFERENCES 1. Marketing mix: Accessed online 28 Dec 2003 http://www.marketingteacher.com/ Lessons/lesson_marketing_mix.htm effectiveness. Marketing Mix: Overview: All the marketing functions (which are managed through the marketing channel) are found in the marketing mix. ...



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Sources list for E MARKETING MIX:

Odi.org.uk 2006. The Marketing Mix Retrieved May 15, 2006 from http://www.odi.org.uk/Rapid/Tools/Too lkits/Policy_Impact/Marketing_mix.html Odi.org.uk 2006. The Marketing Mix Retrieved May 15, 2006 from http://www.odi.org.uk/Rapid/Tools/Too lkits/Policy_Impact/Marketing_mix.html
Marketing Mix

Marketingteacher.com. Marketing Mix Retrieved May 14, 2006 from http://www.marketingteacher.com/ Lessons/lesson_marketing_mix.htm Marketingteacher.com. Marketing Mix Retrieved May 14, 2006 from http://www.marketingteacher.com/ Lessons/lesson_marketing_mix.htm
Defining Marketing

"Marketing Mix" Retrieved from http://www.consultancymarke ting.co.uk/marketing-mix.htm "Marketing Mix" Retrieved from http://www.consultancymarke ting.co.uk/marketing-mix.htm Accessed on 12/20/2003
Marketing Management

"Marketing Mix" Retrieved from http://www.bambooweb.com/art icles/m/a/Marketing_mix.html "Marketing Mix" Retrieved from http://www.bambooweb.com/art icles/m/a/Marketing_mix.html Accessed on 18 July, 2005
Jiffy Lube

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

 

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